Nintendo has got a huge international market. It’s quite popular in North America, Europe and Japan. However, Nintendo is not going to stop with just this. It plans to expand its game popularity to Latin America. Nintendo is already popular in the South America region.

According to President Reggie Fils-Aime, the kind of sales they saw in that region was actually and surprisingly more than what they experienced in the United States. With a market potential that could be about $2 billion, Nintendo is hot on catching big profits here. The marketing campaign to get Latin America hooked onto to Nintendo software, begins during the Christmas season. The campaign is targeted at non-core gamers, so that they can be pulled into playing out their software.

 


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