In spite of the economic slowdown, Nintendo has not been affected at all in the sales of its Wii video game consoles and DS handheld game player. During the last year’s Thanksgiving holiday week, even though there were major shortages, still Nintendo sold 350,000 consoles. This year, the number has gone upto 800,000 since the stores were full this time.

According to Nintendo’s President, Satoru Iawata said in an interview to Reuters that
when the economy is strong, people tend to buy three things from the top of their wish list. But when things are bad, people often buy only the first thing on their list," Iwata said. "Fortunately for us a lot of shoppers put our products at the top of their list." He also added that sales of DS handheld were up about 20 percent during the Thanksgiving holiday week in the U.S. as compared to last year.

 


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