Nintendo will launch an online on-demand television channel through the Wii. The service will be known as Wiinoma and will have programmes supported by advertisements which would be broadcast all over Japan’s online console audience. Later on, these titles would be viewed on a pay basis.
The service will be generated by Japan’s biggest advertising agency, Dentsu. Wiinoma will have family oriented programmes with cartoons, cookery shows and educational programmes along with Quizzes. The service is supposed to start this spring in Japan. One of the senior executives of Fuji Television, Japan’s biggest commercial broadcaster commented that the success of Wiinoma could be a threat to the television producers.